{"id":1198,"date":"2026-04-06T17:20:30","date_gmt":"2026-04-06T10:20:30","guid":{"rendered":"https:\/\/xensear.vn\/blog\/?p=1198"},"modified":"2026-04-06T17:20:30","modified_gmt":"2026-04-06T10:20:30","slug":"cong-nghe-ar-trong-du-lich-moi-nhat","status":"publish","type":"post","link":"https:\/\/xensear.vn\/blog\/cong-nghe-ar-trong-du-lich-moi-nhat\/","title":{"rendered":"C\u00f4ng ngh\u1ec7 AR trong du l\u1ecbch: Xu h\u01b0\u1edbng tr\u1ea3i nghi\u1ec7m m\u1edbi c\u00f9ng Xense AR"},"content":{"rendered":"<p><a href=\"https:\/\/xensear.vn\/blog\/xense-ar-la-gi\/\">Xense AR L\u00e0 G\u00ec? N\u1ec1n T\u1ea3ng Spatial Computing \u0110\u1ea7u Ti\u00ean T\u1ea1i Vi\u1ec7t Nam<\/a><\/p>\n\t<div id=\"text-3056308642\" class=\"text xense-ai-box\">\n\t\t\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; color: #000080;\"><strong>\u0110I\u1ec2M TIN CH\u00cdNH<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">\ud83d\udc49<strong> <span style=\"color: #000080;\">C\u00f4ng ngh\u1ec7 AR<\/span><\/strong>\u00a0hi\u1ec7n nay \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng ph\u1ed5 bi\u1ebfn trong ng\u00e0nh du l\u1ecbch v\u0103n h\u00f3a &amp; tr\u1ea3i nghi\u1ec7m, khi nhu c\u1ea7u kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng mong mu\u1ed1n \u0111\u01b0\u1ee3c th\u1eed nh\u1eefng d\u1ecbch v\u1ee5 m\u1edbi m\u1ebb, hi\u1ec7n \u0111\u1ea1i &#8211; n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 quan s\u00e1t v\u00e0 t\u01b0\u01a1ng t\u00e1c nh\u01b0 \u0111ang hi\u1ec7n di\u1ec7n tr\u1ef1c ti\u1ebfp.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><span style=\"color: #000080;\"><b>Ti\u1ebfp th\u1ecb \u0111i\u1ec3m \u0111\u1ebfn kh\u00f4ng gi\u1edbi h\u1ea1n:<\/b><\/span><span style=\"font-weight: 400;\"> X\u00f3a b\u1ecf r\u00e0o c\u1ea3n \u0111\u1ecba l\u00fd v\u00e0 th\u1eddi gian. M\u1ed9t b\u1ea3o t\u00e0ng t\u1ea1i Vi\u1ec7t Nam c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c tour <\/span><b>du l\u1ecbch AR <\/b><span style=\"font-weight: 400;\">cho h\u1ecdc sinh t\u1ea1i M\u1ef9 ho\u1eb7c ch\u00e2u \u00c2u, m\u1edf ra ngu\u1ed3n doanh thu b\u00e1n v\u00e9 k\u1ef9 thu\u1eadt s\u1ed1 (digital ticketing).<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">\ud83d\udc49 Tr\u1ea3i nghi\u1ec7m AR Du l\u1ecbch v\u0103n h\u00f3a: <strong><span style=\"color: #000080;\">\u0110\u00e1nh th\u1ee9c di s\u1ea3n ng\u1ee7 qu\u00ean<\/span><\/strong><\/span><span style=\"font-family: helvetica, arial, sans-serif;\"><br \/>\n\t\t\t<\/div>\n\t<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">Khi k\u1ef3 v\u1ecdng tr\u1ea3i nghi\u1ec7m t\u0103ng l\u00ean, m\u00f4 h\u00ecnh du l\u1ecbch truy\u1ec1n th\u1ed1ng b\u1eaft \u0111\u1ea7u kh\u00f4ng c\u00f2n \u0111\u00e1p \u1ee9ng \u0111\u1ee7 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c ch\u1ec9 \u0111\u1ebfn m\u1ed9t n\u01a1i, ch\u1ee5p \u1ea3nh v\u00e0 tham quan nhanh kh\u00f4ng c\u00f2n \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i. Kh\u00e1ch du l\u1ecbch ng\u00e0y nay mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m h\u1ecd \u0111\u1ebfn, t\u1eeb c\u00e2u chuy\u1ec7n v\u0103n ho\u00e1 \u0111\u1ebfn b\u1ed1i c\u1ea3nh l\u1ecbch s\u1eed, thay v\u00ec ch\u1ec9 xem cho bi\u1ebft.<\/span><\/p>\n<p data-start=\"301\" data-end=\"575\"><span style=\"font-family: helvetica, arial, sans-serif;\">Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, c\u00f4ng ngh\u1ec7 AR (th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng) mang \u0111\u1ebfn m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c. Thay v\u00ec ch\u1ec9 nh\u00ecn qua m\u00e0n h\u00ecnh ho\u1eb7c nghe h\u01b0\u1edbng d\u1eabn, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u1eb7t m\u00ecnh v\u00e0o kh\u00f4ng gian \u0111\u01b0\u1ee3c t\u00e1i hi\u1ec7n, quan s\u00e1t xung quanh theo g\u00f3c nh\u00ecn 360 \u0111\u1ed9 v\u00e0 ti\u1ebfp c\u1eadn th\u00f4ng tin m\u1ed9t c\u00e1ch tr\u1ef1c quan h\u01a1n.<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">V\u1eady AR l\u00e0 g\u00ec, tr\u1ea3i nghi\u1ec7m du l\u1ecbch b\u1eb1ng AR ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o, v\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0y ra sao trong th\u1ef1c t\u1ebf?<\/span><\/p>\n\t<div id=\"gap-805357104\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-805357104 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-box-title\">M\u1ee5c l\u1ee5c<\/div>\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/xensear.vn\/blog\/cong-nghe-ar-trong-du-lich-moi-nhat\/#1_Cong_nghe_AR_la_gi_Ban_chat_cua_cong_nghe_AR\" >1. C\u00f4ng ngh\u1ec7 AR l\u00e0 g\u00ec? B\u1ea3n ch\u1ea5t c\u1ee7a c\u00f4ng ngh\u1ec7 AR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/xensear.vn\/blog\/cong-nghe-ar-trong-du-lich-moi-nhat\/#2_Suc_manh_cua_cong_nghe_AR_trong_du_lich\" >2. S\u1ee9c m\u1ea1nh c\u1ee7a c\u00f4ng ngh\u1ec7 AR trong du l\u1ecbch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/xensear.vn\/blog\/cong-nghe-ar-trong-du-lich-moi-nhat\/#3_Toi_uu_%E2%80%9CTrai_nghiem_AR_du_lich_van_hoa%E2%80%9D_bang_nen_tang_XENSE_AR\" >3. T\u1ed1i \u01b0u &#8220;Tr\u1ea3i nghi\u1ec7m AR du l\u1ecbch v\u0103n ho\u00e1&#8221; b\u1eb1ng n\u1ec1n t\u1ea3ng XENSE AR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/xensear.vn\/blog\/cong-nghe-ar-trong-du-lich-moi-nhat\/#4_Cac_du_an_quang_ba_du_lich_cua_Xense_AR\" >4. C\u00e1c d\u1ef1 \u00e1n qu\u1ea3ng b\u00e1 du l\u1ecbch c\u1ee7a Xense AR<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/xensear.vn\/blog\/cong-nghe-ar-trong-du-lich-moi-nhat\/#DIFF_2025_Sky_AR_Ton_vinh_kien_truc_bieu_tuong\" >DIFF 2025 Sky AR: T\u00f4n vinh ki\u1ebfn tr\u00fac bi\u1ec3u t\u01b0\u1ee3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/xensear.vn\/blog\/cong-nghe-ar-trong-du-lich-moi-nhat\/#Khu_Di_tich_Phu_Chu_tich\" >Khu Di t\u00edch Ph\u1ee7 Ch\u1ee7 t\u1ecbch<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Cong_nghe_AR_la_gi_Ban_chat_cua_cong_nghe_AR\"><\/span><span style=\"font-family: helvetica, arial, sans-serif; color: #000080;\"><strong style=\"font-size: 23.04px;\">1. C\u00f4ng ngh\u1ec7 AR l\u00e0 g\u00ec? B\u1ea3n ch\u1ea5t c\u1ee7a c\u00f4ng ngh\u1ec7 AR<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-path-to-node=\"12\">\u0110\u1ec3 hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c, tr\u01b0\u1edbc ti\u00ean ch\u00fang ta c\u1ea7n gi\u1ea3i m\u00e3 <a href=\"https:\/\/www.ansys.com\/simulation-topics\/what-is-augmented-reality\" target=\"_blank\" rel=\"noopener\"><b data-path-to-node=\"12\" data-index-in-node=\"78\">AR vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb g\u00ec?<\/b><\/a>\u00a0Kh\u00e1c v\u1edbi VR (Virtual Reality &#8211; Th\u1ef1c t\u1ebf \u1ea3o) \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i \u0111eo k\u00ednh chuy\u00ean d\u1ee5ng \u0111\u1ec3 \u0111\u1eafm ch\u00ecm v\u00e0o m\u1ed9t kh\u00f4ng gian 100% gi\u1ea3 l\u1eadp v\u00e0 t\u00e1ch bi\u1ec7t v\u1edbi th\u1ef1c t\u1ea1i, AR (Augmented Reality) cho ph\u00e9p hi\u1ec3n th\u1ecb c\u00e1c th\u00f4ng tin, h\u00ecnh \u1ea3nh, v\u00e0 m\u00f4 h\u00ecnh 3D \u0111\u00e8 l\u00ean khung c\u1ea3nh th\u1ef1c t\u1ebf xung quanh th\u00f4ng qua camera c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ho\u1eb7c k\u00ednh AR.<\/p>\n<p data-path-to-node=\"13\">M\u1eb7c d\u00f9 <b data-path-to-node=\"13\" data-index-in-node=\"7\">tr\u1ea3i nghi\u1ec7m VR du l\u1ecbch v\u0103n ho\u00e1<\/b> r\u1ea5t xu\u1ea5t s\u1eafc trong vi\u1ec7c marketing \u0111i\u1ec3m \u0111\u1ebfn, nh\u01b0ng khi du kh\u00e1ch <i data-path-to-node=\"13\" data-index-in-node=\"136\">\u0111\u00e3 \u0111\u1eb7t ch\u00e2n \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m th\u1ef1c t\u1ebf<\/i>, VR tr\u1edf n\u00ean b\u1ea5t ti\u1ec7n v\u00ec n\u00f3 che khu\u1ea5t t\u1ea7m nh\u00ecn v\u1eadt l\u00fd. \u0110\u00f3 l\u00e0 l\u00fac <b data-path-to-node=\"13\" data-index-in-node=\"233\">du l\u1ecbch AR<\/b> v\u01b0\u01a1n l\u00ean tr\u1edf th\u00e0nh h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 l\u00f5i, gi\u00fap n\u00e2ng t\u1ea7m tr\u1ea3i nghi\u1ec7m t\u1ea1i ch\u1ed7 m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t \u0111i t\u00ednh nguy\u00ean b\u1ea3n c\u1ee7a di s\u1ea3n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-962 aligncenter\" src=\"https:\/\/xensear.vn\/blog\/wp-content\/uploads\/2026\/03\/cong_nghe_thuc_te_ao_tang_cuong-711x400.jpg\" alt=\"C\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng\" width=\"1015\" height=\"571\" srcset=\"https:\/\/xensear.vn\/blog\/wp-content\/uploads\/2026\/03\/cong_nghe_thuc_te_ao_tang_cuong-711x400.jpg 711w, https:\/\/xensear.vn\/blog\/wp-content\/uploads\/2026\/03\/cong_nghe_thuc_te_ao_tang_cuong-768x432.jpg 768w, https:\/\/xensear.vn\/blog\/wp-content\/uploads\/2026\/03\/cong_nghe_thuc_te_ao_tang_cuong.jpg 1366w\" sizes=\"auto, (max-width: 1015px) 100vw, 1015px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Trong b\u1ed1i c\u1ea3nh du l\u1ecbch, AR cho ph\u00e9p:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Tham quan \u0111\u1ecba \u0111i\u1ec3m m\u00e0 kh\u00f4ng c\u1ea7n di chuy\u1ec3n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Tr\u1ea3i nghi\u1ec7m kh\u00f4ng gian 360 \u0111\u1ed9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">T\u01b0\u01a1ng t\u00e1c v\u1edbi m\u00f4i tr\u01b0\u1eddng, hi\u1ec7n v\u1eadt v\u00e0 c\u00e2u chuy\u1ec7n<\/span><\/li>\n<\/ul>\n\t<div id=\"gap-1331821306\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1331821306 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Suc_manh_cua_cong_nghe_AR_trong_du_lich\"><\/span><span style=\"font-family: helvetica, arial, sans-serif; color: #000080;\"><strong style=\"font-size: 23.04px;\">2. S\u1ee9c m\u1ea1nh c\u1ee7a c\u00f4ng ngh\u1ec7 AR trong du l\u1ecbch<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-path-to-node=\"15\">Vi\u1ec7c \u1ee9ng d\u1ee5ng <b data-path-to-node=\"15\" data-index-in-node=\"14\">c\u00f4ng ngh\u1ec7 AR trong du l\u1ecbch<\/b> kh\u00f4ng d\u1eebng l\u1ea1i \u1edf nh\u1eefng hi\u1ec7u \u1ee9ng camera (filter) \u0111\u01a1n gi\u1ea3n, m\u00e0 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng c\u1ea5p to\u00e0n di\u1ec7n m\u00f4 h\u00ecnh kinh doanh cho c\u00e1c doanh nghi\u1ec7p:<\/p>\n<ul data-path-to-node=\"16\">\n<li>\n<p data-path-to-node=\"16,0,0\"><b data-path-to-node=\"16,0,0\" data-index-in-node=\"0\">H\u01b0\u1edbng d\u1eabn vi\u00ean kh\u00f4ng gian s\u1ed1 (Spatial Audio &amp; Navigation):<\/b> Thay v\u00ec s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 gi\u1ea5y hay thu\u00ea h\u01b0\u1edbng d\u1eabn vi\u00ean, du kh\u00e1ch ch\u1ec9 c\u1ea7n gi\u01a1 \u0111i\u1ec7n tho\u1ea1i l\u00ean. H\u1ec7 th\u1ed1ng \u0111\u1ecbnh v\u1ecb th\u1ecb gi\u00e1c (VPS) s\u1ebd hi\u1ec3n th\u1ecb m\u0169i t\u00ean 3D d\u1eabn \u0111\u01b0\u1eddng tr\u1ef1c ti\u1ebfp tr\u00ean m\u1eb7t \u0111\u1ea5t v\u00e0 t\u1ef1 \u0111\u1ed9ng ph\u00e1t thuy\u1ebft minh \u0111a ng\u1eef khi du kh\u00e1ch b\u01b0\u1edbc \u0111\u1ebfn g\u1ea7n m\u1ed9t c\u1ed5 v\u1eadt.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,1,0\"><b data-path-to-node=\"16,1,0\" data-index-in-node=\"0\">T\u01b0\u01a1ng t\u00e1c h\u00f3a di s\u1ea3n (Gamification):<\/b> Bi\u1ebfn to\u00e0n b\u1ed9 khu di t\u00edch th\u00e0nh m\u1ed9t kh\u00f4ng gian t\u01b0\u01a1ng t\u00e1c kh\u1ed5ng l\u1ed3. Du kh\u00e1ch c\u00f3 th\u1ec3 tham gia gi\u1ea3i m\u00e3 c\u00e1c m\u1eadt th\u01b0 l\u1ecbch s\u1eed \u1ea9n trong c\u00e1c b\u1ee9c t\u01b0\u1eddng c\u1ed5, gi\u00fap t\u0103ng th\u1eddi gian l\u01b0u tr\u00fa (time-on-site) v\u00e0 t\u0103ng doanh thu t\u1eeb c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,2,0\"><b data-path-to-node=\"16,2,0\" data-index-in-node=\"0\">T\u00e1i thi\u1ebft ki\u1ebfn tr\u00fac \u0111\u00e3 m\u1ea5t:<\/b> T\u1ea1i c\u00e1c ph\u1ebf t\u00edch, AR c\u00f3 th\u1ec3 ph\u1ee5c d\u1ef1ng l\u1ea1i to\u00e0n b\u1ed9 c\u00f4ng tr\u00ecnh nguy nga c\u1ee7a h\u00e0ng th\u1ebf k\u1ef7 tr\u01b0\u1edbc v\u1edbi k\u00edch th\u01b0\u1edbc th\u1ef1c (1:1), \u0111\u00e8 kh\u00edt l\u00ean n\u1ec1n m\u00f3ng hi\u1ec7n t\u1ea1i, mang l\u1ea1i s\u1ef1 kinh ng\u1ea1c t\u1ed9t \u0111\u1ed9 cho ng\u01b0\u1eddi xem.<\/p>\n<\/li>\n<\/ul>\n<div class=\"row\"  id=\"row-310671443\">\n\n\t<div id=\"col-1950123395\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.xensear.vn\/ar-world\/0.ProjectSuccessCases\/2025.06SkyAR\/1.khaimac\/Project%20Success%20Cases.png\" \/><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1761832381\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.xensear.vn\/ar-world\/0.ProjectSuccessCases\/2025.08ARHoGuom\/ThumbHG.png\" \/><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-1305265561\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1305265561 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Toi_uu_%E2%80%9CTrai_nghiem_AR_du_lich_van_hoa%E2%80%9D_bang_nen_tang_XENSE_AR\"><\/span><span style=\"font-family: helvetica, arial, sans-serif; color: #000080;\"><strong style=\"font-size: 23.04px;\">3. T\u1ed1i \u01b0u &#8220;Tr\u1ea3i nghi\u1ec7m AR du l\u1ecbch v\u0103n ho\u00e1&#8221; b\u1eb1ng n\u1ec1n t\u1ea3ng XENSE AR<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-path-to-node=\"19\">Gi\u1ea3i ph\u00e1p c\u1ee7a XENSE AR gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 b\u00e0i to\u00e1n h\u1ea1 t\u1ea7ng cho ng\u00e0nh du l\u1ecbch th\u00f4ng minh:<\/p>\n<ul data-path-to-node=\"20\">\n<li>\n<p data-path-to-node=\"20,0,0\"><b data-path-to-node=\"20,0,0\" data-index-in-node=\"0\">C\u00f4ng ngh\u1ec7 c\u1ed1t l\u00f5i VPS (Visual Positioning System):<\/b> Cho ph\u00e9p thi\u1ebft b\u1ecb nh\u1eadn di\u1ec7n v\u1ecb tr\u00ed v\u00e0 g\u00f3c nh\u00ecn ch\u00ednh x\u00e1c \u0111\u1ebfn t\u1eebng centimet m\u00e0 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o GPS.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"20,1,0\"><b data-path-to-node=\"20,1,0\" data-index-in-node=\"0\">Qu\u1ea3n l\u00fd n\u1ed9i dung (CMS) theo th\u1eddi gian th\u1ef1c:<\/b> Doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thay \u0111\u1ed5i n\u1ed9i dung tr\u01b0ng b\u00e0y 3D, s\u1ef1 ki\u1ec7n l\u1ec5 h\u1ed9i theo t\u1eebng m\u00f9a m\u00e0 kh\u00f4ng c\u1ea7n can thi\u1ec7p v\u00e0o m\u00e3 ngu\u1ed3n \u1ee9ng d\u1ee5ng.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"20,2,0\"><b data-path-to-node=\"20,2,0\" data-index-in-node=\"0\">B\u1ea3o m\u1eadt d\u1eef li\u1ec7u ch\u1ee7 quy\u1ec1n:<\/b> To\u00e0n b\u1ed9 d\u1eef li\u1ec7u b\u1ea3n \u0111\u1ed3 3D (Point Cloud) c\u1ee7a c\u00e1c khu di t\u00edch qu\u1ed1c gia \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef an to\u00e0n, \u0111\u1ea3m b\u1ea3o an ninh m\u1ea1ng v\u00e0 ch\u1ee7 quy\u1ec1n s\u1ed1.<\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.xensear.vn\/ar-world\/0.ProjectSuccessCases\/2025.08ARHoGuom\/4.png\" \/><\/p>\n\t<div id=\"gap-2086070634\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2086070634 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_Cac_du_an_quang_ba_du_lich_cua_Xense_AR\"><\/span><span style=\"font-family: helvetica, arial, sans-serif; color: #000080;\"><strong style=\"font-size: 23.04px;\">4. C\u00e1c d\u1ef1 \u00e1n qu\u1ea3ng b\u00e1 du l\u1ecbch c\u1ee7a <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.xensear.vn\/landing-page\/en\">Xense AR<\/a><\/span><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>N\u0103ng l\u1ef1c tri\u1ec3n khai th\u1ef1c t\u1ebf c\u1ee7a XENSE AR \u0111\u00e3 \u0111\u01b0\u1ee3c minh ch\u1ee9ng qua c\u00e1c d\u1ef1 \u00e1n tr\u1ecdng \u0111i\u1ec3m, bi\u1ebfn c\u00e1c kh\u00e1i ni\u1ec7m c\u00f4ng ngh\u1ec7 th\u00e0nh tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a s\u1ed1ng \u0111\u1ed9ng cho c\u00f4ng ch\u00fang:<\/p>\n<div class=\"row\"  id=\"row-1326841685\">\n\n\t<div id=\"col-1570751281\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p><iframe style=\"max-width: 605px; min-width: 325px; width: 100%; height: 720px;\" src=\"https:\/\/www.tiktok.com\/embed\/v2\/7510266411655269640\" frameborder=\"0\"><\/iframe><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1510178765\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"DIFF_2025_Sky_AR_Ton_vinh_kien_truc_bieu_tuong\"><\/span><span style=\"font-family: helvetica, arial, sans-serif; font-size: 110%;\"><strong>DIFF 2025 Sky AR: T\u00f4n vinh ki\u1ebfn tr\u00fac bi\u1ec3u t\u01b0\u1ee3ng<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Quy m\u00f4: X\u1eed l\u00fd kh\u00f4ng gian ngo\u00e0i tr\u1eddi li\u00ean t\u1ee5c v\u00e0 li\u1ec1n m\u1ea1ch tr\u00ean di\u1ec7n t\u00edch 600.000m\u00b2 khu v\u1ef1c tr\u00ecnh di\u1ec5n ph\u00e1o hoa.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">N\u1ed9i dung Tr\u00ecnh di\u1ec5n: T\u00e1i hi\u1ec7n v\u00e0 tr\u00ecnh chi\u1ebfu c\u00e1c ki\u1ebfn tr\u00fac bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a \u0110\u00e0 N\u1eb5ng (C\u1ea7u V\u00e0ng, C\u1ea7u R\u1ed3ng, C\u1ea7u Thu\u1eadn Ph\u01b0\u1edbc, Trung t\u00e2m h\u00e0nh ch\u00ednh, du thuy\u1ec1n&#8230;).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">M\u1ee5c ti\u00eau N\u1ed9i dung: T\u00f4n vinh s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u00e0nh ph\u1ed1 th\u00f4ng qua vi\u1ec7c bi\u1ebfn c\u00e1c c\u00f4ng tr\u00ecnh n\u00e0y th\u00e0nh h\u00ecnh \u1ea3nh AR k\u1ef9 thu\u1eadt s\u1ed1.<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-1935213368\">\n\n\t<div id=\"col-1201888044\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3 class=\"text-&#091;32px&#093; text-&#091;#0D0C54&#093; mb-4 font-bold\"><span class=\"ez-toc-section\" id=\"Khu_Di_tich_Phu_Chu_tich\"><\/span><span style=\"font-size: 110%;\"><strong>Khu Di t\u00edch Ph\u1ee7 Ch\u1ee7 t\u1ecbch<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"text-&#091;18px&#093; list-inside list-disc\">\n<li><span style=\"font-size: 115%;\">Quy m\u00f4: X\u1eed l\u00fd kh\u00f4ng gian li\u00ean t\u1ee5c v\u00e0 li\u1ec1n m\u1ea1ch tr\u00ean di\u1ec7n t\u00edch 40.000m\u00b2 khu\u00f4n vi\u00ean, bao ph\u1ee7 to\u00e0n b\u1ed9 khu di t\u00edch.<\/span><\/li>\n<li><span style=\"font-size: 115%;\">D\u1eabn \u0111\u01b0\u1eddng AR: Hi\u1ec3n th\u1ecb h\u01b0\u1edbng d\u1eabn di chuy\u1ec3n \u1ea3o, tr\u1ef1c quan v\u00e0 ch\u00ednh x\u00e1c \u0111\u1ebfn t\u1eebng \u0111i\u1ec3m tham quan.<\/span><\/li>\n<li><span style=\"font-size: 115%;\">Audio thuy\u1ebft minh: 25 audio thuy\u1ebft minh t\u1ef1 \u0111\u1ed9ng xu\u1ea5t hi\u1ec7n ch\u00ednh x\u00e1c t\u1ea1i v\u1ecb tr\u00ed th\u1ef1c.<\/span><\/li>\n<li><span style=\"font-size: 115%;\">B\u1ea3ng th\u00f4ng tin, m\u00f4 ph\u1ecfng hi\u1ec7n v\u1eadt: Hi\u1ec3n th\u1ecb m\u00f4 h\u00ecnh 3D t\u00e1i hi\u1ec7n l\u1ecbch s\u1eed, video t\u01b0 li\u1ec7u t\u1ea1i t\u1eebng hi\u1ec7n v\u1eadt.<\/span><\/li>\n<li><span style=\"font-size: 115%;\">Tri\u1ec3n l\u00e3m \u1ea3o: T\u1ed5 ch\u1ee9c nhi\u1ec1u tri\u1ec3n l\u00e3m ho\u1eb7c chuy\u00ean \u0111\u1ec1 n\u1ed9i dung kh\u00e1c nhau c\u00f9ng l\u00fac ngay trong c\u00f9ng m\u1ed9t kh\u00f4ng gian khu\u00f4n vi\u00ean th\u1ef1c t\u1ebf.<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1019703805\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/JbeEmh11kjY?si=94WF16hM3xCl0WMg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 130%;\"><a href=\"https:\/\/www.xensear.vn\/landing-page\/vi\/lien-he\"><strong>Li\u00ean h\u1ec7 v\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a Xense \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n v\u00e0 thi\u1ebft k\u1ebf gi\u1ea3i ph\u00e1p AR chuy\u00ean bi\u1ec7t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f4ng ngh\u1ec7 AR trong du l\u1ecbch \u0111ang thay \u0111\u1ed5i c\u00e1ch kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m \u0111i\u1ec3m \u0111\u1ebfn. Kh\u00e1m ph\u00e1 du l\u1ecbch AR v\u00e0 c\u00e1ch doanh nghi\u1ec7p t\u1eadn d\u1ee5ng \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n","protected":false},"author":1,"featured_media":1204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,88],"tags":[],"class_list":["post-1198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cap-nhat-nganh","category-cong-nghe"],"_links":{"self":[{"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/posts\/1198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/comments?post=1198"}],"version-history":[{"count":55,"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/posts\/1198\/revisions"}],"predecessor-version":[{"id":1278,"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/posts\/1198\/revisions\/1278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/media\/1204"}],"wp:attachment":[{"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/media?parent=1198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/categories?post=1198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/tags?post=1198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}