{"id":1109,"date":"2026-03-24T14:58:16","date_gmt":"2026-03-24T07:58:16","guid":{"rendered":"https:\/\/xensear.vn\/blog\/?p=1109"},"modified":"2026-03-24T14:59:29","modified_gmt":"2026-03-24T07:59:29","slug":"ung-dung-ar-trong-thuong-mai","status":"publish","type":"post","link":"https:\/\/xensear.vn\/blog\/ung-dung-ar-trong-thuong-mai\/","title":{"rendered":"\u1ee8ng D\u1ee5ng AR Trong Th\u01b0\u01a1ng M\u1ea1i B\u00e1n L\u1ebb K\u1ef7 Nguy\u00ean S\u1ed1 V\u1edbi Xense AR"},"content":{"rendered":"\t<div id=\"text-1996697925\" class=\"text xense-ai-box\">\n\t\t\n<p style=\"text-align: justify;\" data-path-to-node=\"9\"><span style=\"font-family: helvetica, arial, sans-serif; color: #0c0d54;\"><b data-path-to-node=\"9\" data-index-in-node=\"0\">\ud83d\udca1 \u0110I\u1ec2M TIN CH\u00cdNH<\/b><\/span><\/p>\n<ul data-path-to-node=\"10\">\n<li style=\"text-align: justify;\">\n<p data-path-to-node=\"10,0,0\"><span style=\"font-family: helvetica, arial, sans-serif; color: #0c0d54;\"><b data-path-to-node=\"10,0,0\" data-index-in-node=\"11\">\u1ee8ng d\u1ee5ng AR trong th\u01b0\u01a1ng m\u1ea1i<\/b> l\u00e0 vi\u1ec7c t\u00edch h\u1ee3p b\u1ea3n \u0111\u1ed3 kh\u00f4ng gian 3D v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ecbnh v\u1ecb th\u1ecb gi\u00e1c \u0111\u1ec3 l\u1ed3ng gh\u00e9p n\u1ed9i dung k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0o kh\u00f4ng gian b\u00e1n l\u1ebb v\u1eadt l\u00fd, bi\u1ebfn c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i t\u1eeb \u0111i\u1ec3m mua s\u1eafm th\u00e0nh \u0111i\u1ec3m kh\u00e1m ph\u00e1 v\u00e0 tr\u1ea3i nghi\u1ec7m.<\/span><\/p>\n<\/li>\n<li style=\"text-align: justify;\">\n<p data-path-to-node=\"10,1,0\"><span style=\"font-family: helvetica, arial, sans-serif; color: #0c0d54;\"><b data-path-to-node=\"10,1,0\" data-index-in-node=\"0\">Gi\u1ea3i ph\u00e1p:<\/b> D\u1eabn \u0111\u01b0\u1eddng th\u00f4ng minh, tr\u00f2 ch\u01a1i h\u00f3a t\u1ea1i \u0111i\u1ec3m b\u00e1n, m\u1edf r\u1ed9ng m\u1eb7t ti\u1ec1n \u1ea3o, v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<\/li>\n<li style=\"text-align: justify;\">\n<p data-path-to-node=\"10,2,0\"><span style=\"font-family: helvetica, arial, sans-serif; color: #0c0d54;\"><b data-path-to-node=\"10,2,0\" data-index-in-node=\"0\">Xense AR:<\/b> L\u00e0 m\u1ed9t trong nh\u1eefng d\u1ef1 \u00e1n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam \u1ee9ng d\u1ee5ng AR v\u00e0o l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i, <\/span><span style=\"font-family: helvetica, arial, sans-serif; color: #0c0d54;\">th\u00f4ng qua c\u00e1c si\u00eau d\u1ef1 \u00e1n t\u1ea1i Lotte Mall, AEON Mall v\u00e0 Tasco Mall.<\/span><\/p>\n<\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\n<p style=\"text-align: justify;\" data-path-to-node=\"11\"><span style=\"font-family: helvetica, arial, sans-serif;\">Ng\u00e0y n\u00e0y, kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 Gen Z v\u00e0 Millennials, kh\u00f4ng \u0111\u1ebfn trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i ch\u1ec9 \u0111\u1ec3 mua s\u1eafm, h\u1ecd \u0111\u1ebfn \u0111\u1ec3 t\u00ecm ki\u1ebfm m\u1ed9t tr\u1ea3i nghi\u1ec7m tr\u1ecdn v\u1eb9n, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 gi\u00e0u t\u00ednh t\u01b0\u01a1ng t\u00e1c.<\/span><\/p>\n<p style=\"text-align: justify;\" data-path-to-node=\"12\"><span style=\"font-family: helvetica, arial, sans-serif;\">\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u n\u00e0y, c\u00f4ng ngh\u1ec7 ng\u00e0y nay \u0111\u00e3 cho ph\u00e9p n\u00e2ng c\u1ea5p tr\u1ea3i nghi\u1ec7m, t\u00e1i \u0111\u1ecbnh ngh\u0129a l\u1ea1i h\u00e0nh vi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft <b data-path-to-node=\"12\" data-index-in-node=\"290\">\u1ee9ng d\u1ee5ng AR trong th\u01b0\u01a1ng m\u1ea1i<\/b> v\u00e0 c\u00e1ch n\u1ec1n t\u1ea3ng Xense AR c\u1ee7a Viettel High Tech \u0111ang d\u1eabn d\u1eaft xu h\u01b0\u1edbng <b data-path-to-node=\"12\" data-index-in-node=\"389\">gi\u1ea3i ph\u00e1p s\u1ed1 th\u01b0\u01a1ng m\u1ea1i<\/b> t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 ez-toc-wrap-left ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-box-title\">M\u1ee5c l\u1ee5c<\/div>\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/xensear.vn\/blog\/ung-dung-ar-trong-thuong-mai\/#1_Cach_Cong_Nghe_AR_Thay_Doi_Trai_Nghiem_Thuong_Mai\" >1. C\u00e1ch C\u00f4ng Ngh\u1ec7 AR Thay \u0110\u1ed5i Tr\u1ea3i Nghi\u1ec7m Th\u01b0\u01a1ng M\u1ea1i<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/xensear.vn\/blog\/ung-dung-ar-trong-thuong-mai\/#Dan_duong_thong_minh_va_tim_kiem_cua_hang\" >D\u1eabn \u0111\u01b0\u1eddng th\u00f4ng minh v\u00e0 t\u00ecm ki\u1ebfm c\u1eeda h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/xensear.vn\/blog\/ung-dung-ar-trong-thuong-mai\/#Chien_dich_tuong_tac_Tro_choi_Gamification\" >Chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng t\u00e1c &amp; Tr\u00f2 ch\u01a1i (Gamification)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/xensear.vn\/blog\/ung-dung-ar-trong-thuong-mai\/#Mo_rong_mat_tien_ao_va_Tang_hieu_qua_truyen_thong\" >M\u1edf r\u1ed9ng m\u1eb7t ti\u1ec1n \u1ea3o v\u00e0 T\u0103ng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/xensear.vn\/blog\/ung-dung-ar-trong-thuong-mai\/#Phan_tich_hanh_vi_Gui_thong_diep_ca_nhan_hoa\" >Ph\u00e2n t\u00edch h\u00e0nh vi &amp; G\u1eedi th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/xensear.vn\/blog\/ung-dung-ar-trong-thuong-mai\/#2_Xense_AR_%E2%80%93_Nen_Tang_Dinh_Hinh_Cong_Nghe_AR_Retail_Viet_Nam\" >2. Xense AR &#8211; N\u1ec1n T\u1ea3ng \u0110\u1ecbnh H\u00ecnh C\u00f4ng Ngh\u1ec7 AR Retail Vi\u1ec7t Nam<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/xensear.vn\/blog\/ung-dung-ar-trong-thuong-mai\/#Khoi_tao_du_lieu_khong_gian_da_quy_mo\" >Kh\u1edfi t\u1ea1o d\u1eef li\u1ec7u kh\u00f4ng gian \u0111a quy m\u00f4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/xensear.vn\/blog\/ung-dung-ar-trong-thuong-mai\/#Loi_cong_nghe_Xense_VPS_Tu_dong_hoa_dinh_vi_chuan_quoc_te\" >L\u00f5i c\u00f4ng ngh\u1ec7 Xense VPS: T\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ecbnh v\u1ecb chu\u1ea9n qu\u1ed1c t\u1ebf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/xensear.vn\/blog\/ung-dung-ar-trong-thuong-mai\/#Ha_tang_trien_khai_cap_doanh_nghiep_Cloud_On-premise\" >H\u1ea1 t\u1ea7ng tri\u1ec3n khai c\u1ea5p doanh nghi\u1ec7p: Cloud &amp; On-premise<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/xensear.vn\/blog\/ung-dung-ar-trong-thuong-mai\/#3_Cac_Du_An_Thuong_Mai_Ung_Dung_Xense_AR_Tieu_Bieu\" >3. C\u00e1c D\u1ef1 \u00c1n Th\u01b0\u01a1ng M\u1ea1i \u1ee8ng D\u1ee5ng Xense AR Ti\u00eau Bi\u1ec3u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/xensear.vn\/blog\/ung-dung-ar-trong-thuong-mai\/#Du_an_Spatial_AR_%E2%80%93_Lotte_Mall_Tay_Ho\" >D\u1ef1 \u00e1n Spatial AR \u2013 Lotte Mall T\u00e2y H\u1ed3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/xensear.vn\/blog\/ung-dung-ar-trong-thuong-mai\/#Le_hoi_Van_hoa_Nhat_Ban_tai_AEON_MALL_Long_Bien\" >L\u1ec5 h\u1ed9i V\u0103n h\u00f3a Nh\u1eadt B\u1ea3n t\u1ea1i AEON MALL Long Bi\u00ean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/xensear.vn\/blog\/ung-dung-ar-trong-thuong-mai\/#Chien_dich_%E2%80%9CInto_The_Tascoverse%E2%80%9D_%E2%80%93_TASCO_Mall_Long_Bien\" >Chi\u1ebfn d\u1ecbch &#8220;Into The Tascoverse&#8221; &#8211; TASCO Mall Long Bi\u00ean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/xensear.vn\/blog\/ung-dung-ar-trong-thuong-mai\/#Ket_luan\" >K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\" data-path-to-node=\"14\"><span class=\"ez-toc-section\" id=\"1_Cach_Cong_Nghe_AR_Thay_Doi_Trai_Nghiem_Thuong_Mai\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">1. C\u00e1ch C\u00f4ng Ngh\u1ec7 AR Thay \u0110\u1ed5i Tr\u1ea3i Nghi\u1ec7m Th\u01b0\u01a1ng M\u1ea1i<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-path-to-node=\"15\"><span style=\"font-family: helvetica, arial, sans-serif;\">Vi\u1ec7c \u0111\u01b0a d\u1eef li\u1ec7u s\u1ed1 v\u00e0o kh\u00f4ng gian b\u00e1n l\u1ebb v\u1eadt l\u00fd mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch \u0111\u1ed9t ph\u00e1, gi\u1ea3i quy\u1ebft tr\u1ef1c ti\u1ebfp c\u00e1c n\u1ed7i \u0111au c\u1ee7a c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1eabn ban qu\u1ea3n l\u00fd trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i (TTTM).<\/span><\/p>\n<p data-path-to-node=\"15\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.xensear.cloud\/ar-world\/LandingUI\/1cad371572ac47592166e87693fbe2bf8ee29dd8.png\" alt=\"AR trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\" width=\"4096\" height=\"2304\" \/><\/p>\n<h3 style=\"text-align: justify;\" data-path-to-node=\"16\"><span class=\"ez-toc-section\" id=\"Dan_duong_thong_minh_va_tim_kiem_cua_hang\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">D\u1eabn \u0111\u01b0\u1eddng th\u00f4ng minh v\u00e0 t\u00ecm ki\u1ebfm c\u1eeda h\u00e0ng<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" data-path-to-node=\"17\"><span style=\"font-family: helvetica, arial, sans-serif;\">T\u1ea1i c\u00e1c TTTM r\u1ed9ng h\u00e0ng ch\u1ee5c ng\u00e0n m\u00e9t vu\u00f4ng, vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t gian h\u00e0ng c\u1ee5 th\u1ec3 th\u01b0\u1eddng g\u00e2y b\u1ed1i r\u1ed1i. V\u1edbi <b data-path-to-node=\"17\" data-index-in-node=\"103\">\u1ee9ng d\u1ee5ng ar b\u00e1n h\u00e0ng<\/b>, ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u1ea7n gi\u01a1 \u0111i\u1ec7n tho\u1ea1i l\u00ean qu\u00e9t kh\u00f4ng gian. H\u1ec7 th\u1ed1ng s\u1ebd nh\u1eadn di\u1ec7n khu v\u1ef1c th\u1ef1c t\u1ebf v\u00e0 hi\u1ec3n th\u1ecb c\u00e1c m\u0169i t\u00ean \u1ea3o 3D ngay tr\u00ean l\u1ed1i \u0111i, h\u01b0\u1edbng d\u1eabn h\u1ecd \u0111\u1ebfn c\u1eeda h\u00e0ng, khu \u0103n u\u1ed1ng ho\u1eb7c ti\u1ec7n \u00edch. \u0110\u1eb7c bi\u1ec7t, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ra l\u1ec7nh b\u1eb1ng gi\u1ecdng n\u00f3i ho\u1eb7c v\u0103n b\u1ea3n (V\u00ed d\u1ee5: <i data-path-to-node=\"17\" data-index-in-node=\"392\">&#8220;T\u00ecm c\u1eeda h\u00e0ng Uniqlo&#8221;<\/i>), bi\u1ebfn chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00e0nh m\u1ed9t tr\u1ee3 l\u00fd mua s\u1eafm c\u00e1 nh\u00e2n.<\/span><\/p>\n<h3 style=\"text-align: justify;\" data-path-to-node=\"18\"><span class=\"ez-toc-section\" id=\"Chien_dich_tuong_tac_Tro_choi_Gamification\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">Chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng t\u00e1c &amp; Tr\u00f2 ch\u01a1i (Gamification)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" data-path-to-node=\"19\"><span style=\"font-family: helvetica, arial, sans-serif;\">C\u00e1c TTTM lu\u00f4n \u0111au \u0111\u1ea7u v\u1edbi b\u00e0i to\u00e1n \u0111i\u1ec3m m\u00f9 \u2013 nh\u1eefng khu v\u1ef1c \u00edt kh\u00e1ch v\u00e3ng lai. AR gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y th\u00f4ng qua c\u00e1c tr\u00f2 ch\u01a1i t\u01b0\u01a1ng t\u00e1c g\u1eafn v\u1edbi \u0111\u1ecba \u0111i\u1ec3m th\u1ef1c t\u1ebf. Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch di chuy\u1ec3n kh\u00e1m ph\u00e1 c\u00e1c g\u00f3c khu\u1ea5t \u0111\u1ec3 thu th\u1eadp ph\u1ea7n th\u01b0\u1edfng k\u1ef9 thu\u1eadt s\u1ed1, s\u0103n voucher ho\u1eb7c qu\u00e0 t\u1eb7ng. H\u00ecnh th\u1ee9c n\u00e0y gi\u00fap k\u00e9o d\u00e0i th\u1eddi gian l\u01b0u l\u1ea1i, ph\u00e2n b\u1ed5 \u0111\u1ec1u l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch v\u00e0 th\u00fac \u0111\u1ea9y doanh thu ch\u00e9o.<\/span><\/p>\n<h3 style=\"text-align: justify;\" data-path-to-node=\"20\"><span class=\"ez-toc-section\" id=\"Mo_rong_mat_tien_ao_va_Tang_hieu_qua_truyen_thong\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">M\u1edf r\u1ed9ng m\u1eb7t ti\u1ec1n \u1ea3o v\u00e0 T\u0103ng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" data-path-to-node=\"21\"><span style=\"font-family: helvetica, arial, sans-serif;\">Kh\u00f4ng gian v\u1eadt l\u00fd lu\u00f4n c\u00f3 gi\u1edbi h\u1ea1n, nh\u01b0ng kh\u00f4ng gian s\u1ed1 th\u00ec kh\u00f4ng. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tr\u01b0ng b\u00e0y c\u00e1c m\u1eabu s\u1ea3n ph\u1ea9m 3D kh\u1ed5ng l\u1ed3, \u0111\u1eb7t c\u00e1c linh v\u1eadt ho\u1eb7c KOLs \u1ea3o l\u01a1 l\u1eedng ngay tr\u01b0\u1edbc c\u1eeda h\u00e0ng \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb xa. Khi kh\u00e1ch h\u00e0ng b\u01b0\u1edbc v\u00e0o v\u00f9ng t\u01b0\u01a1ng t\u00e1c, \u0111i\u1ec7n tho\u1ea1i t\u1ef1 \u0111\u1ed9ng hi\u1ec3n th\u1ecb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c cho ph\u00e9p d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m \u1ea3o, x\u00f3a nh\u00f2a ranh gi\u1edbi gi\u1eefa mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn.<\/span><\/p>\n<h3 style=\"text-align: justify;\" data-path-to-node=\"22\"><span class=\"ez-toc-section\" id=\"Phan_tich_hanh_vi_Gui_thong_diep_ca_nhan_hoa\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">Ph\u00e2n t\u00edch h\u00e0nh vi &amp; G\u1eedi th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" data-path-to-node=\"23\"><span style=\"font-family: helvetica, arial, sans-serif;\">H\u1ec7 th\u1ed1ng Xense AR c\u00f3 kh\u1ea3 n\u0103ng ghi nh\u1eadn l\u1ed9 tr\u00ecnh di chuy\u1ec3n, \u0111i\u1ec3m d\u1eebng ch\u00e2n v\u00e0 th\u1eddi gian t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng. D\u1eef li\u1ec7u n\u00e0y cung c\u1ea5p c\u00e1c insights v\u00f4 gi\u00e1 cho ban qu\u1ea3n l\u00fd \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 thu\u00ea m\u1eb7t b\u1eb1ng v\u00e0 c\u00e1ch b\u00e0i tr\u00ed. \u0110\u1ed3ng th\u1eddi, h\u1ec7 th\u1ed1ng cho ph\u00e9p g\u1eedi th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a \u0111\u00fang th\u1eddi \u0111i\u1ec3m (V\u00ed d\u1ee5: <i data-path-to-node=\"23\" data-index-in-node=\"325\">&#8220;S\u1ea3n ph\u1ea9m b\u1ea1n t\u1eebng xem \u0111ang gi\u1ea3m gi\u00e1 t\u1ea1i c\u1eeda h\u00e0ng r\u1ebd tr\u00e1i ph\u00eda tr\u01b0\u1edbc&#8221;<\/i>).<\/span><\/p>\n\t<div id=\"gap-1855182312\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1855182312 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h2 style=\"text-align: justify;\" data-path-to-node=\"4\"><span class=\"ez-toc-section\" id=\"2_Xense_AR_%E2%80%93_Nen_Tang_Dinh_Hinh_Cong_Nghe_AR_Retail_Viet_Nam\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">2. Xense AR &#8211; N\u1ec1n T\u1ea3ng \u0110\u1ecbnh H\u00ecnh C\u00f4ng Ngh\u1ec7 AR Retail Vi\u1ec7t Nam<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.xensear.cloud\/ar-world\/LandingUI\/deb1d7eed2425a2a957bbcfe6d0fd321b170d2e9.png\" alt=\"\u1ee8ng d\u1ee5ng ar b\u00e1n h\u00e0ng\" width=\"1920\" height=\"1080\" \/><\/p>\n<p style=\"text-align: justify;\" data-path-to-node=\"5\"><span style=\"font-family: helvetica, arial, sans-serif;\">\u0110\u1ec3 tri\u1ec3n khai <b data-path-to-node=\"5\" data-index-in-node=\"14\">\u1ee9ng d\u1ee5ng AR trong th\u01b0\u01a1ng m\u1ea1i<\/b> m\u01b0\u1ee3t m\u00e0 t\u1ea1i c\u00e1c kh\u00f4ng gian r\u1ed9ng h\u00e0ng ch\u1ee5c ng\u00e0n m\u00e9t vu\u00f4ng, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng nh\u1ecf l\u1ebb. <strong>Xense AR<\/strong> mang \u0111\u1ebfn m\u1ed9t n\u1ec1n t\u1ea3ng \u0111i\u1ec7n to\u00e1n kh\u00f4ng gian (Spatial Computing) to\u00e0n di\u1ec7n, l\u00e0m ch\u1ee7 c\u00f4ng ngh\u1ec7 l\u00f5i \u0111\u1ecbnh v\u1ecb v\u00e0 b\u1ea3n \u0111\u1ed3 h\u00f3a th\u1ebf gi\u1edbi th\u1ef1c, gi\u00fap ki\u1ebfn t\u1ea1o n\u00ean nh\u1eefng kh\u00f4ng gian ti\u00eau d\u00f9ng th\u00f4ng minh c\u1ee7a k\u1ef7 nguy\u00ean Metaverse.<\/span><\/p>\n<h3 style=\"text-align: justify;\" data-path-to-node=\"7\"><span class=\"ez-toc-section\" id=\"Khoi_tao_du_lieu_khong_gian_da_quy_mo\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">Kh\u1edfi t\u1ea1o d\u1eef li\u1ec7u kh\u00f4ng gian \u0111a quy m\u00f4<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" data-path-to-node=\"8\"><span style=\"font-family: helvetica, arial, sans-serif;\">M\u1ecdi tr\u1ea3i nghi\u1ec7m \u0111i\u1ec7n to\u00e1n kh\u00f4ng gian \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c s\u1ed1 h\u00f3a m\u1eb7t b\u1eb1ng v\u1eadt l\u00fd. N\u1ec1n t\u1ea3ng Xense AR cung c\u1ea5p h\u1ec7 sinh th\u00e1i c\u00f4ng c\u1ee5 \u0111\u00e1p \u1ee9ng m\u1ecdi nhu c\u1ea7u di\u1ec7n t\u00edch c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb:<\/span><\/p>\n<ul style=\"text-align: justify;\" data-path-to-node=\"9\">\n<li>\n<p data-path-to-node=\"9,0,0\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">Xense AR Scan (D\u00e0nh cho kh\u00f4ng gian &lt;50m\u00b2):<\/b> \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng &#8220;all-in-one&#8221; cho ph\u00e9p qu\u00e9t v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u kh\u00f4ng gian tr\u1ef1c ti\u1ebfp tr\u00ean smartphone. \u0110\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u, ti\u1ebft ki\u1ec7m chi ph\u00ed cho c\u00e1c gian h\u00e0ng b\u00e1n l\u1ebb, c\u1eeda h\u00e0ng nh\u1ecf ho\u1eb7c ph\u00f2ng tr\u01b0ng b\u00e0y.<\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">Creator Portal (D\u00e0nh cho quy m\u00f4 l\u1edbn):<\/b> C\u1ed5ng qu\u1ea3n tr\u1ecb m\u1ea1nh m\u1ebd cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n x\u00e2y d\u1ef1ng d\u1eef li\u1ec7u kh\u00f4ng gian kh\u1ed5ng l\u1ed3. H\u1ec7 th\u1ed1ng ch\u1ea5p nh\u1eadn \u0111\u1ecbnh d\u1ea1ng \u0111\u1ea7u v\u00e0o \u0111a d\u1ea1ng \u0111\u01b0\u1ee3c quay t\u1eeb c\u00e1c thi\u1ebft b\u1ecb chuy\u00ean d\u1ee5ng nh\u01b0 Insta360, GoPro MAX 360. Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 t\u00e1i s\u1eed d\u1ee5ng kho d\u1eef li\u1ec7u kh\u00f4ng gian mi\u1ec5n ph\u00ed c\u00f3 s\u1eb5n tr\u00ean n\u1ec1n t\u1ea3ng.<\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,2,0\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\">Global Outdoor Map:<\/b> B\u1ea3n \u0111\u1ed3 ngo\u00e0i tr\u1eddi v\u1edbi \u0111\u1ed9 ph\u1ee7 to\u00e0n c\u1ea7u. V\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng m\u1ea1i kh\u00f4ng gian m\u1edf, th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 m\u1ea5t 1 ph\u00fat ch\u1ecdn v\u1ecb tr\u00ed tr\u00ean b\u1ea3n \u0111\u1ed3 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u1ea1o ngay l\u1edbp tr\u1ea3i nghi\u1ec7m AR m\u00e0 kh\u00f4ng b\u1ecb v\u01b0\u1edbng v\u1eadt c\u1ea3n.<\/span><\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\" data-path-to-node=\"10\"><span class=\"ez-toc-section\" id=\"Loi_cong_nghe_Xense_VPS_Tu_dong_hoa_dinh_vi_chuan_quoc_te\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">L\u00f5i c\u00f4ng ngh\u1ec7 Xense VPS: T\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ecbnh v\u1ecb chu\u1ea9n qu\u1ed1c t\u1ebf<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" data-path-to-node=\"11\"><span style=\"font-family: helvetica, arial, sans-serif;\">B\u1ea1n kh\u00f4ng c\u1ea7n thi\u1ebft l\u1eadp th\u1ee7 c\u00f4ng, h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u1ecbnh v\u1ecb ng\u01b0\u1eddi d\u00f9ng v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c cao nh\u1edd c\u00f4ng ngh\u1ec7 <b data-path-to-node=\"11\" data-index-in-node=\"108\">VPS (Visual Positioning System)<\/b>. Xense VPS ph\u00e2n t\u00edch h\u00ecnh \u1ea3nh t\u1eeb camera theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed, ho\u1ea1t \u0111\u1ed9ng c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 trong m\u00f4i tr\u01b0\u1eddng TTTM ph\u1ee9c t\u1ea1p.<\/span><\/p>\n<ul style=\"text-align: justify;\" data-path-to-node=\"12\">\n<li>\n<p data-path-to-node=\"12,0,0\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b data-path-to-node=\"12,0,0\" data-index-in-node=\"0\">Hi\u1ec7u su\u1ea5t 6 DOF &amp; AI Cloud:<\/b> H\u1ec7 th\u1ed1ng cung c\u1ea5p kh\u1ea3 n\u0103ng theo d\u00f5i 6 b\u1eadc t\u1ef1 do (6 DOF) v\u1ec1 v\u1ecb tr\u00ed v\u00e0 h\u01b0\u1edbng c\u1ee7a thi\u1ebft b\u1ecb trong kh\u00f4ng gian 3D. Nh\u1edd n\u1ec1n t\u1ea3ng AI \u0111\u00e1m m\u00e2y x\u1eed l\u00fd si\u00eau t\u1ed1c, h\u1ec7 th\u1ed1ng duy tr\u00ec \u0111\u1ecbnh v\u1ecb l\u1ea1i li\u00ean t\u1ee5c v\u00e0 c\u1ef1c k\u1ef3 \u1ed5n \u0111\u1ecbnh ngay c\u1ea3 khi di chuy\u1ec3n nhanh.<\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,1,0\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b data-path-to-node=\"12,1,0\" data-index-in-node=\"0\">World Tracking &amp; GPS n\u00e2ng cao:<\/b> C\u1ea3i ti\u1ebfn thu\u1eadt to\u00e1n \u0111\u1ec3 t\u0103ng \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 t\u00ednh \u1ed5n \u0111\u1ecbnh khi kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m c\u00e1c chi\u1ebfn d\u1ecbch AR \u1edf khu v\u1ef1c ngo\u00e0i tr\u1eddi.<\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,2,0\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b data-path-to-node=\"12,2,0\" data-index-in-node=\"0\">M\u1edf v\u00e0 \u0110a n\u1ec1n t\u1ea3ng:<\/b> B\u1ed9 SDK c\u1ee7a Xense AR kh\u00f4ng b\u1ecb tr\u00f3i bu\u1ed9c v\u00e0o c\u00e1c nh\u00e0 cung c\u1ea5p ph\u1ea7n c\u1ee9ng hay h\u1ec7 sinh th\u00e1i \u0111\u00f3ng, cho ph\u00e9p \u1ee9ng d\u1ee5ng linh ho\u1ea1t tr\u00ean di \u0111\u1ed9ng, k\u00ednh th\u00f4ng minh ho\u1eb7c robot t\u1ef1 h\u00e0nh.<\/span><\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\" data-path-to-node=\"13\"><span class=\"ez-toc-section\" id=\"Ha_tang_trien_khai_cap_doanh_nghiep_Cloud_On-premise\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">H\u1ea1 t\u1ea7ng tri\u1ec3n khai c\u1ea5p doanh nghi\u1ec7p: Cloud &amp; On-premise<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" data-path-to-node=\"14\"><span style=\"font-family: helvetica, arial, sans-serif;\">\u0110\u1ec3 tr\u1edf th\u00e0nh <b data-path-to-node=\"14\" data-index-in-node=\"13\">gi\u1ea3i ph\u00e1p s\u1ed1 th\u01b0\u01a1ng m\u1ea1i<\/b> b\u1ec1n v\u1eefng, Xense AR cung c\u1ea5p hai m\u00f4 h\u00ecnh tri\u1ec3n khai \u0111\u00e1p \u1ee9ng m\u1ecdi ti\u00eau chu\u1ea9n kh\u1eaft khe nh\u1ea5t v\u1ec1 h\u1ec7 th\u1ed1ng:<\/span><\/p>\n<ul data-path-to-node=\"15\">\n<li style=\"text-align: justify;\">\n<p data-path-to-node=\"15,0,0\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b data-path-to-node=\"15,0,0\" data-index-in-node=\"0\">Tri\u1ec3n khai Cloud (\u0110\u00e1m m\u00e2y):<\/b> D\u1ec5 d\u00e0ng t\u00edch h\u1ee3p, t\u1ef1 \u0111\u1ed9ng m\u1edf r\u1ed9ng v\u00e0 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c. Ph\u00f9 h\u1ee3p cho c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb, th\u01b0\u01a1ng hi\u1ec7u F&amp;B c\u1ea7n v\u1eadn h\u00e0nh chi\u1ebfn d\u1ecbch AR nhanh ch\u00f3ng, linh ho\u1ea1t tr\u00ean quy m\u00f4 l\u1edbn.<\/span><\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\" data-path-to-node=\"15,1,0\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b data-path-to-node=\"15,1,0\" data-index-in-node=\"0\">Tri\u1ec3n khai On-premise (M\u00e1y ch\u1ee7 n\u1ed9i b\u1ed9):<\/b> V\u1eadn h\u00e0nh ho\u00e0n to\u00e0n \u0111\u1ed9c l\u1eadp trong h\u1ea1 t\u1ea7ng ri\u00eang c\u1ee7a doanh nghi\u1ec7p, d\u00e0nh cho c\u00e1c t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb l\u1edbn c\u00f3 y\u00eau c\u1ea7u tuy\u1ec7t \u0111\u1ed1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0, ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 n\u1ed9i b\u1ed9 h\u00f3a h\u1ec7 th\u1ed1ng.<\/span><\/p>\n<\/li>\n<\/ul>\n\t<div id=\"gap-1463588528\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1463588528 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h2 data-path-to-node=\"27\"><span class=\"ez-toc-section\" id=\"3_Cac_Du_An_Thuong_Mai_Ung_Dung_Xense_AR_Tieu_Bieu\"><\/span><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>3. C\u00e1c D\u1ef1 \u00c1n Th\u01b0\u01a1ng M\u1ea1i \u1ee8ng D\u1ee5ng Xense AR Ti\u00eau Bi\u1ec3u<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-path-to-node=\"28\"><span style=\"font-family: helvetica, arial, sans-serif;\">N\u0103ng l\u1ef1c c\u1ee7a n\u1ec1n t\u1ea3ng \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c ch\u1ee9ng qua nh\u1eefng d\u1ef1 \u00e1n \u0111\u00e1nh d\u1ea5u k\u1ef7 nguy\u00ean m\u1edbi cho <b data-path-to-node=\"28\" data-index-in-node=\"84\">c\u00f4ng ngh\u1ec7 AR retail Vi\u1ec7t Nam<\/b>:<\/span><\/p>\n\t<section class=\"section\" id=\"section_2103211814\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-large align-middle\"  id=\"row-1715219456\">\n\n\t<div id=\"col-957849910\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n<h2><span class=\"ez-toc-section\" id=\"Du_an_Spatial_AR_%E2%80%93_Lotte_Mall_Tay_Ho\"><\/span><strong>D\u1ef1 \u00e1n Spatial AR \u2013 Lotte Mall T\u00e2y H\u1ed3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>\n<p style=\"text-align: justify;\" data-path-to-node=\"30,0,0\"><b data-path-to-node=\"30,0,0\" data-index-in-node=\"0\">Quy m\u00f4:<\/b> To\u00e0n b\u1ed9 5 t\u1ea7ng TTTM c\u00f9ng khu v\u1ef1c s\u00e2n tr\u01b0\u1edbc ngo\u00e0i tr\u1eddi v\u1edbi t\u1ed5ng di\u1ec7n t\u00edch 50.000m\u00b2.<\/p>\n<\/li>\n<li style=\"text-align: justify;\">\n<p data-path-to-node=\"30,1,0\"><b data-path-to-node=\"30,1,0\" data-index-in-node=\"0\">Tr\u1ea3i nghi\u1ec7m:<\/b> L\u00e0 m\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng AR quy m\u00f4 l\u1edbn \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam, h\u1ec7 th\u1ed1ng cung c\u1ea5p gi\u1ea3i ph\u00e1p d\u1eabn \u0111\u01b0\u1eddng AR trong nh\u00e0 v\u00e0 ngo\u00e0i tr\u1eddi c\u1ef1c k\u1ef3 tr\u1ef1c quan. \u0110i k\u00e8m v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1c bi\u1ec3n hi\u1ec7u, c\u1ee5m trang tr\u00ed AR c\u1ed1 \u0111\u1ecbnh \u0111\u01b0\u1ee3c b\u1ed1 tr\u00ed t\u1ea1i c\u00e1c v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\" data-path-to-node=\"30,2,0\"><b data-path-to-node=\"30,2,0\" data-index-in-node=\"0\">K\u1ebft qu\u1ea3:<\/b> Ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh trong m\u00f4i tr\u01b0\u1eddng \u00e1nh s\u00e1ng ph\u1ee9c t\u1ea1p, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m tham quan sinh \u0111\u1ed9ng, hi\u1ec7n \u0111\u1ea1i b\u1eadc nh\u1ea5t Th\u1ee7 \u0111\u00f4.<\/p>\n<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1776349022\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p><iframe loading=\"lazy\" title=\"\u0110i 1 v\u00f2ng Lotte Mall T\u00e2y H\u1ed3 (25\u2019)\" src=\"https:\/\/www.youtube.com\/embed\/zRZbiTFYOio\" width=\"1121\" height=\"630\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_2103211814 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n  background-color: rgb(193, 193, 193);\n}\n#section_2103211814 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_722681378\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-large align-middle\"  id=\"row-601003535\">\n\n\t<div id=\"col-1556272793\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p><iframe loading=\"lazy\" title=\"Transforming the Mall Experience with Spatial AR\" src=\"https:\/\/www.youtube.com\/embed\/hJetBZfQHbs\" width=\"1121\" height=\"630\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-634958263\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n<h2><span class=\"ez-toc-section\" id=\"Le_hoi_Van_hoa_Nhat_Ban_tai_AEON_MALL_Long_Bien\"><\/span><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>L\u1ec5 h\u1ed9i V\u0103n h\u00f3a Nh\u1eadt B\u1ea3n t\u1ea1i AEON MALL Long Bi\u00ean<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>\n<p style=\"text-align: justify;\" data-path-to-node=\"32,0,0\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b data-path-to-node=\"32,0,0\" data-index-in-node=\"0\">Quy m\u00f4:<\/b> 120.000m\u00b2 bao tr\u00f9m 4 t\u1ea7ng l\u1ea7u trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i.<\/span><\/p>\n<\/li>\n<li style=\"text-align: justify;\">\n<p data-path-to-node=\"32,1,0\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b data-path-to-node=\"32,1,0\" data-index-in-node=\"0\">Tr\u1ea3i nghi\u1ec7m:<\/b> Xense AR bi\u1ebfn h\u00f3a kh\u00f4ng gian hi\u1ec7n \u0111\u1ea1i th\u00e0nh m\u1ed9t l\u1ec5 h\u1ed9i r\u1ef1c r\u1ee1 v\u1edbi \u0111\u00e8n l\u1ed3ng, c\u1edd c\u00e1 ch\u00e9p \u1ea3o. Kh\u00e1ch h\u00e0ng tham gia h\u00e0nh tr\u00ecnh &#8220;Truy t\u00ecm kho b\u00e1u&#8221; b\u1eb1ng Spatial AR, di chuy\u1ec3n kh\u1eafp c\u00e1c t\u1ea7ng \u0111\u1ec3 m\u1edf r\u01b0\u01a1ng qu\u00e0 \u1ea3o v\u00e0 nh\u1eadn qu\u00e0 th\u1ef1c t\u1ebf.<\/span><\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\" data-path-to-node=\"32,2,0\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b data-path-to-node=\"32,2,0\" data-index-in-node=\"0\">K\u1ebft qu\u1ea3:<\/b> Thu h\u00fat 2.100 ng\u01b0\u1eddi ch\u01a1i ch\u1ec9 sau 10 ng\u00e0y tri\u1ec3n khai. Nhi\u1ec1u kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng app li\u00ean t\u1ee5c h\u01a1n 1 gi\u1edd, gi\u00fap gia t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch mua s\u1eafm k\u1ef7 l\u1ee5c.<\/span><\/p>\n<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_722681378 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n  background-color: rgb(193, 193, 193);\n}\n#section_722681378 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_590764669\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-small align-middle\"  id=\"row-335251485\">\n\n\t<div id=\"col-115346544\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Chien_dich_%E2%80%9CInto_The_Tascoverse%E2%80%9D_%E2%80%93_TASCO_Mall_Long_Bien\"><\/span><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>Chi\u1ebfn d\u1ecbch &#8220;Into The Tascoverse&#8221; &#8211; TASCO Mall Long Bi\u00ean<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify;\">\n<p data-path-to-node=\"34,0,0\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b data-path-to-node=\"34,0,0\" data-index-in-node=\"0\">\u0110\u1ecba \u0111i\u1ec3m: <\/b>TASCO Mall Long Bi\u00ean, Nguy\u1ec5n V\u0103n Linh, H\u00e0 N\u1ed9i.<\/span><\/p>\n<\/li>\n<li style=\"text-align: justify;\">\n<p data-path-to-node=\"34,1,0\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b data-path-to-node=\"34,1,0\" data-index-in-node=\"0\">Tr\u1ea3i nghi\u1ec7m:<\/b> \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Spatial AR tr\u00ean quy m\u00f4 kh\u00f4ng gian ngo\u00e0i tr\u1eddi, h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n to\u00e0n b\u1ed9 ki\u1ebfn tr\u00fac xung quanh t\u00f2a nh\u00e0 TASCO Mall, ph\u1ee7 l\u00ean \u0111\u00f3 &#8220;v\u0169 tr\u1ee5 s\u00e1ng t\u1ea1o&#8221; v\u1edbi c\u00e1c m\u00f4 h\u00ecnh 3D \u0111\u1ed9ng mang ch\u1ee7 \u0111\u1ec1 hoa, d\u1ea3i ng\u00e2n h\u00e0 v\u00e0 phi h\u00e0nh gia.<\/span><\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\" data-path-to-node=\"34,2,0\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b data-path-to-node=\"34,2,0\" data-index-in-node=\"0\">\u0110i\u1ec3m nh\u1ea5n:<\/b> N\u1ed5i b\u1eadt nh\u1ea5t l\u00e0 ho\u1ea1t \u0111\u1ed9ng &#8220;B\u1eafn qu\u00e0 \u1ea3o \u2013 \u0110\u1ed5i qu\u00e0 th\u1eadt&#8221; ngay t\u1ea1i m\u1eb7t ti\u1ec1n trung t\u00e2m. S\u1ef1 ki\u1ec7n ghi nh\u1eadn 460 l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng nh\u1eadn qu\u00e0 tr\u1ef1c ti\u1ebfp t\u1ea1i qu\u1ea7y. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng s\u1eafc n\u00e9t cho vi\u1ec7c \u1ee9ng d\u1ee5ng gi\u1ea3i ph\u00e1p s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec3 chuy\u1ec3n h\u00f3a t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 th\u00e0nh l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf kh\u1ed5ng l\u1ed3, t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng.<\/span><\/p>\n<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-876940554\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p><iframe loading=\"lazy\" title=\"Spatial AR - Happy 20\/10 at Tasco Mall Long Bien\" src=\"https:\/\/www.youtube.com\/embed\/11zWEg1npbU\" width=\"1121\" height=\"630\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_590764669 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n  background-color: rgb(193, 193, 193);\n}\n#section_590764669 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\t<div id=\"gap-487755001\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-487755001 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h2 style=\"text-align: justify;\" data-path-to-node=\"35\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><span style=\"color: #0d0c54; font-size: 100%; font-family: helvetica, arial, sans-serif;\"><strong>K\u1ebft lu\u1eadn<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-path-to-node=\"36\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b data-path-to-node=\"36\" data-index-in-node=\"0\">\u1ee8ng d\u1ee5ng AR trong th\u01b0\u01a1ng m\u1ea1i<\/b> kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t chi\u00eau tr\u00f2 marketing ng\u1eafn h\u1ea1n, m\u00e0 l\u00e0 m\u1ed9t b\u01b0\u1edbc nh\u1ea3y v\u1ecdt v\u1ec1 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng t\u01b0\u01a1ng t\u00e1c. B\u1eb1ng vi\u1ec7c k\u1ebft n\u1ed1i kh\u00f4ng gian s\u1ed1 v\u1edbi \u0111i\u1ec3m b\u00e1n v\u1eadt l\u00fd, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng s\u00e2u s\u1eafc h\u01a1n v\u00e0 mang l\u1ea1i nh\u1eefng h\u00e0nh tr\u00ecnh mua s\u1eafm k\u1ef3 di\u1ec7u. V\u1edbi h\u1ec7 th\u1ed1ng l\u00f5i \u0111\u1ecbnh v\u1ecb VPS m\u1ea1nh m\u1ebd, Xense AR t\u1ef1 h\u00e0o l\u00e0 b\u1ec7 ph\u00f3ng <b data-path-to-node=\"36\" data-index-in-node=\"362\">gi\u1ea3i ph\u00e1p s\u1ed1 th\u01b0\u01a1ng m\u1ea1i<\/b> tin c\u1eady, \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam b\u1ee9t ph\u00e1 trong k\u1ef7 nguy\u00ean b\u00e1n l\u1ebb kh\u00f4ng gian.<\/span><\/p>\n<p style=\"text-align: justify;\" data-path-to-node=\"37\"><span style=\"font-family: helvetica, arial, sans-serif;\">S\u1eb5n s\u00e0ng \u0111\u1ec3 bi\u1ebfn trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t th\u1ebf gi\u1edbi t\u01b0\u01a1ng t\u00e1c \u0111a chi\u1ec1u?<\/span><\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"37\"><strong><a href=\"https:\/\/www.xensear.vn\/landing-page\/vi\/lien-he\"><span style=\"font-family: helvetica, arial, sans-serif;\">Li\u00ean h\u1ec7 \u0111\u1ed9i ng\u0169 chuy\u00ean gia Xense AR \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p demo ngay h\u00f4m nay!<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y n\u00e0y, kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 Gen Z v\u00e0 Millennials, kh\u00f4ng \u0111\u1ebfn trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i ch\u1ec9 \u0111\u1ec3 mua s\u1eafm, h\u1ecd \u0111\u1ebfn \u0111\u1ec3 t\u00ecm ki\u1ebfm m\u1ed9t tr\u1ea3i nghi\u1ec7m tr\u1ecdn v\u1eb9n, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 gi\u00e0u t\u00ednh t\u01b0\u01a1ng t\u00e1c. \u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u n\u00e0y, c\u00f4ng ngh\u1ec7 ng\u00e0y nay \u0111\u00e3 cho&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,88,70],"tags":[],"class_list":["post-1109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cap-nhat-nganh","category-cong-nghe","category-du-an"],"_links":{"self":[{"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/posts\/1109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/comments?post=1109"}],"version-history":[{"count":8,"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/posts\/1109\/revisions"}],"predecessor-version":[{"id":1118,"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/posts\/1109\/revisions\/1118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/media\/1117"}],"wp:attachment":[{"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/media?parent=1109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/categories?post=1109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xensear.vn\/blog\/wp-json\/wp\/v2\/tags?post=1109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}